In this project, we undertook the exciting challenge of repositioning the National Trust to better connect with today’s audiences while staying true to its rich legacy. The goal was to refresh the brand’s identity, messaging, and overall positioning to resonate with a new generation of supporters and drive deeper engagement with the Trust’s mission of preserving and protecting nature, history, and culture for future generations.

Our work involved a comprehensive strategy that included revisiting core values, redefining the Trust's visual identity, and crafting impactful narratives that highlight its vital role in conservation and community engagement.

This project was not only about enhancing the brand’s appeal—it was about ensuring the National Trust’s future impact in an ever-evolving landscape, while continuing its mission to protect the places and stories that shape our national heritage.In this project, we undertook the exciting challenge of repositioning the National Trust to better connect with today’s audiences while staying true to its rich legacy. The goal was to refresh the brand’s identity, messaging, and overall positioning to resonate with a new generation of supporters and drive deeper engagement with the Trust’s mission of preserving and protecting nature, history, and culture for future generations. Our work involved a comprehensive strategy that included revisiting core values, redefining the Trust's visual identity, and crafting impactful narratives that highlight its vital role in conservation and community engagement. This project was not only about enhancing the brand’s appeal—it was about ensuring the National Trust’s future impact in an ever-evolving landscape, while continuing its mission to protect the places and stories that shape our national heritage.