MEWS 47 serves as my Final Major Project (FMP), a niche fragrance brand that reimagines the art of scent layering through a deeply personal lens, blending the botanical heritages with a modern, “affordable luxury”.
The Blackwater Collection is a heartfelt tribute to the untamed beauty of Guyana and the enduring legacy of my grandmother, capturing the essence of her spirit and the richness of our ancestral homeThe Blackwater Collection is a heartfelt tribute to the untamed beauty of Guyana and the enduring legacy of my grandmother, capturing the essence of her spirit and the richness of our ancestral home.
MEWS 47 Products
Illustration commissioned by Willa Cole
Mobile-first Store and Physical Commission
The MEWS Activation.
The MEWS Activation.
The “MEWS Activation” is presented by MEWS 47. To bring our brand to life, a one-day event will be held in the centre of West London. Attendees will experience an event with live music, food and drinks, all aimed at the “culturally curious” customer.
London’s young culture is empowered by MEWS 47, which encourages the use of scent layering to convey multifaceted backgrounds. Our current goal is to increase brand awareness and increase our customer base in the United Kingdom, specifically in London.
Designed by Daniela Schellekens
